Luca Pronzati

Luca Pronzati

Chief Business Innovation Officer | MSC Cruises

Mastering the company’s ongoing “Digital Transformation and Innovation Program called MSC for ME”, spreading the culture of innovation inside the company, enable the disruption of current business models by leveraging on emerging technologies (such as Digital Channels, Wearables, IoT, Bots, AI & Robotics, AR&VR, etc.).

Since 2005 the Business Innovation Team has been responsible to set up a new standard of digital excellence at sea on the new Smart Ships. We’re orchestrating a customer centric digital transformation approach with a budget exceeding € 20 million for the first 2 Smart Ships enabled by digital innovation technologies.



Find me at these events

Lifestyle Tech Hub findings from closed door workshops

12/11/2019 | 16:50 - 17:30

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